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July Space

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My name is Alex Novo,I’m a photographer.

The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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© July-Space, 2023. All Rights Reserved.

Month: December 2024

July Space
Wanna still Playboy, little boy?

This project is my interpretation of Playboy. First and foremost, a woman chooses whom she wants to be with, while a man offers himself to her. Women have the power to give life. Let him ground. And now, even to visit a church, one must purchase a candle.
And you allow him to enter your temple for the words of love? Value yourselves, Goddess.

They say there are no distinctions between men and women anymore—that everyone is equal.
But why doesn’t it seem to work for us?
There’s a clear imbalance: women are forced to become strong, tapping into their Mars energy to take care of themselves, while many men remain stuck in a childish phase, fail to truly value women, taking their energy for granted.

For generations, women have been reduced to mere sexual objects. Sex sells they say..

Cities and countries were built by men, guided by the divine masculine energy inspired by the feminine essence of the Goddesses. So why do you expect women to pay an entrance fee to a club, and why would you touch them without their consent?

Now look at the next shots carefully. That is my middle finger to the concept where women body is your erection.

This photograph was exhibited at Fetishnale Festival at Untergeschoss der Pandora Art Gallery (06.12-08.12.2024).  I love this event that celebrates fetish culture. With my punk side, I couldn’t simply portray a woman as a traditional Mistress in latex. A powerful creator, who is intimidating and seducing with the mystery and unique image, blowing the mind with the ability to create its own reality is my fetish, and in my world, women would embody that.

Can you guess if the guns are real?

Click on the image to purchase the artwork

This project has given me a space to express my feelings about the Berlin scene, as I navigate and play in this unique playground. Connecting with so many beautiful souls has been enlightening, but I’ve also noticed the presence of countless demons and dark angels.

In this city, I see stunning creatures allowing themselves to be used and abused, drawn into the seductive darkness of Berlin’s purgatory. Wasting their energy on drugs and superficial connections only pulls them further into the rabbit hole. It’s a magical place, where everything seems possible, and even your darkest sides are embraced. But why does the price of this freedom feel so high?

I underwent a profound transformation, descending into the depths of addiction, losing myself, grappling with suicidal thoughts, and experiencing betrayal from loved ones. But most significantly, I reached a point where I renounced art and my desire to grow as an artist—the main goal that had once driven me to move to Berlin. It was there that I found a way to return to life and rediscover myself. If you feel lost: there is nothing wrong with you. You are worthy of love, abundance, and happiness. Your life is a miracle—don’t let anyone or anything make you feel otherwise.

We have the power to change and create the fucking Heaven for us as it’s enough Wars in 2024.  Chasing multiple rabbits at once can leave you with nothing. The love of one person is a precious gift—something you must earn and prove yourself worthy of.

Spawned as a rebel
We’re the fallen Angels
We had sex with the Devil
So we’re kicked out from Heaven
Limbus is our home for now
in the materialization world
Embracing the darkness of pleasure
We are reborn on the planet Venus

Love is the key. Meditate. Take care of yourself. Exercise, you little bitch. Reclaim your strength. Connect with your divine power and step into your potential. Become a God.

Special thanks to Prisma Bar and my incrediable models:
Seilor Pain
Cyberbarbie
Foxy Liliac
Mistress Lu

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July Space
Home Sweet Home at Fetishnale

The inspiration to create rope art on the iconic sign in front of Berghain came from Anti Shanti during a conversation we had at Bogolepov’s concert at Kantine am Berghain on September 4th, 2024. At the time, I was photographing the concert, and Sasha was performing. The idea immediately excited me, and together we brought it to life.

During the session, as I hung in front of Berghain—a symbol of Berlin—I felt a profound connection. It was the essence of how I feel living in Berlin, my home. After all these years, I can confidently say: I love Berlin.

As I planned to participate in the Fetishnale exhibition in December 2024, I suggested to Sasha that we revisit the set and recreate the scene for the exhibition.

On October 8th, the weather was exceptionally beautiful for autumn—warm and sunny, which allowed our stunning model, Mistress Lu, to feel comfortable wearing a dress. 

The result was this incredible shot, showcased at the Fetishnale Festival in the Untergeschoss der Pandora Art Gallery (December 6–8, 2024).

This artwork is not for sale, as it’s a personal expression of my feelings.
The essence of how I feel living in Berlin which was captured in one photo.
If it resonates with you, you know what I mean 😉
However, If you’d like a copy, feel free to contact me via email: contact@july-space.com

Here are additional photos documenting the process.

The original photos of the concept we developed on September 13th, 2024 featuring me as the model. Click here for more details.

A heartfelt thank you to Anti Shanti, Mistress Lu, and our free-spirited home, Berlin.

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July Space
Anti Shanti
Mistress Lu

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July Space
Fetishnale Exhibition 2.0 in Untergeschoss der Pandora Art Gallery, Berlin (06.12-08.12.2024)

It was both a pleasure and an honor to be featured at Fetishnale Festival at Untergeschoss der Pandora Art Gallery in once again alongside such incredible artists. Let me tell you about my works I had the opportunity to showcase.

‘Every Saturday Night’ (Berlin, 2024).  This artwork was created in coloboration with Ari Denaro and Baylee Matheson at Let’Z Fetish at KitKatclub Berlin. I’m fortunate to witness such a scene almost every Saturday night, and I truly believe that Ari’s candle wax installations deserve a place in museums worldwide.
The indescribable sensations of these sessions can transport you to an alpha state where anything feels possible, and I think everyone should experience this at least once in their lifetime. Click here to purchase.

‘Meet Me In A Hotel Room’ (Berlin 2024). This artwork was created in coloboration with Trish Tank and Ron Wang.

With my punk spirit, I couldn’t simply portray a classic Domina in latex and conform to the rules, even at fetish events where the expectation is to dress and present art in a traditional fetish style. This artwork captures a typical scene that could unfold in a hotel room, but I wanted to shine a spotlight on a Dominatrix who is more than just a Domina. She’s an artist, a songwriter, and a performer with the band Totenwald—an authentic punk figure in Berlin’s scene.

This is how I envision a Domina in my reality: someone who defies the rules of the scene, bringing her individuality and personality into her fetish lifestyle, making her truly special.

On the other side of this dynamic is the submissive, who is far from a stereotypical slave. He’s a gay man who came to Berlin to explore his dark side and collaborate with me on creating art. This shoot became one of my favorite projects last summer, blending unique personalities and raw creativity into something unforgettable.

‘Wanna still Playboy, little boy?’ (Berlin, 2024). As I said above I couldn’t simply portray a woman as a traditional Mistress in latex or as sexual object. A powerful creator, who is intimidating and seducing with the mystery and unique image, blowing the mind with the ability to create its own reality is my fetish, and in my world, women would embody that. Click here to read more.

‘Home Sweet Home’ (Berlin, 2024). This artwork was created in coloboration with Anti Shanti and Mistress Lu. It represents the essence of how I feel living in Berlin which was captured in one photo. The inspiration to create rope art on the iconic sign in front of Berghain came from Anti Shanti during a conversation we had at Bogolepov’s concert at Kantine am Berghain on September 4th, 2024. Click here to disclover more.

I am deeply grateful to the organizers of Fetishnale for creating such an incredible event and for their support of local artists. Having the opportunity to express myself through art is a privilege I truly value, and it inspires me to continue my journey. A heartfelt thank you as well to my friends who came out to support me—it means the world!

Click here to discover all collections.

For inquiries, please write to contact@july-space.com.

Follow me in instagram:
July Space
Devi J

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